Don’t get me wrong, I love farmers’ markets. I love going to the fashionable one in Borough, London, and that wonderful rich feeling you get whenever you don’t buy anything. And I love going to the one near me in south London and bantering and haggling with the fish man till he succumbs to giving me some amazing bargain like five decent-size Dover sole for a tenner.
I also really like the idea of putting money direct into the farmer’s pocket rather than helping finance yet another bloody edge-of-town Tesco. And I like the espresso man with his espresso machine. And the jolly sausage ladies. And the free-range eggs. And the Eastern European man who gives me a discount on the veg. All these are the kind of good reason as to why one might support one’s local farmers’ market. But what isn’t a good reason is this notion many people have that by shopping local they’re helping to save the planet. Because they’re not. Quite the opposite is true, in fact.
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